MLS Platinum
MLS Platinum is a premium service offered by HAR to its REALTOR® members so they can better serve their clients. MLS Platinum empowers the agents with the most innovative and powerful technology tools HAR has to offer.
Subscribe to MLS Platinum now to take advantage of the lead generation (Lead-Connect, Property Hotline, Facebook App, MarketInsight), agent promotion (Showcasing MLS Platinum Subscribers, Agent Website with IDX/VOW, Client Experience Ratings, Agent Branded app), and listing promotion (HomeSite, Automatic Social Media Posting) services.
$129 Annual Subscription.
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Exclusively for PLATINUM SubscribersList of products & services included with the MLS Platinum Package
This list is in addition to all the products and services that are part of MLS Standard.
Agent Blogs
- REALTORS® are becoming more and more creative in their online marketing efforts to engage new clients.
- These new avenues include social networking sites and personal blogs.
- Consider starting a blog to help build your image as an expert in your particular market.
Agent Branded Mobile App
- Leverage the power of the HAR.com consumer mobile app.
- Invite your client to connect with you on the HAR.com app.
- HAR.com app is branded to you on your client’s device.
- Provides a collaboration platform between the agent and client.
Agent and Company Website
- Agent branded web site powered by HAR.com.
- Full featured property search with mapping and open houses.
- Can be configured to display school and neighborhood search features.
Automatic Social Media Posts
- Quickly post listing activities on your social media sites.
- New listings, price reductions, open houses or sales posted to Twitter, Facebook (emailed) and LinkedIn.
Client Experience Rating
- Full featured platform for agent ratings and reviews.
- Automatically surveys clients you’ve represented in a MLS transaction.
- Ratings and comments from the surveys displayed to consumers visiting HAR.com.
Enhanced Lead Capture Tools
- Features that allow consumers to contact agents directly from HAR.com.
- Includes Lead Capture Forms, Lead Connect and Property Hotline inquiries.
- "Lead Connect" lets you display "Request a callback" button on your listings.
Mobile App Chat
- Easily contact the listing agent for any property, right from the app.
- Engage more efficiently with your customers.
- Share and print a full transcript of all your in-app chat conversations.
HomeSite (Property Website)
- Property specific website designed for each of your listings on HAR.com.
- Contains photos, home features, neighborhood, school and tax information.
IDX Tools and Widgets
- Easy to use search IDX links and widgets you can embed on your websites.
- Branded to the agent and allows consumers to search MLS listings.
- Add map search, open house, school search and more to your websites.
Lead Management Tools
- Track and manage leads you receive from HAR.com.
- View and respond to appointment requests, phone leads or web site leads.
- Reply efficiently to leads using the AI – Lead Reply tool.
- View a lead's contact information, past and current addresses, current employment and online presence with Social Profile.
Marketinsight
- A client web portal related to their listed property or a property of interest.
- Clients can access HAR.com listing traffic reports for their listed home.
- Provides nearby listing and sales activity including price trends and statistics.
Open House Registry App
- An Exclusive Feature for MLS Platinum Subscribers.
- The new Open House Registry App is a real benefit for HAR members and MLS subscribers.
- Agents can manage their upcoming open houses in one convenient dashboard and guests can sign in using the same app.
Virtual Office Website (VOW)
- Agent branded, password protected web site for registered customers and clients.
- Customers or clients may access information only available to registered users such as sold listings, DOM and listing history.
- You receive all inquiries from registered users of your VOW site.
Cloud CMA
- Create professionally styled reports including CMAs, Buyer Tours, and Flyers.
- Great iPad listing presentations and printed reporting capability.
- Upload your own PDFs to be included in CMA reports.
Showcasing Subscribers
- Web page for consumers to learn about the benefits of working with MLS Platinum agents and the easy ways to find Platinum agents.
- We’ve placed a small “Platinum Agent” banner over the bottom of your HAR profile photo to distinguish your profile from others.
- The popular Find an Agent tool on HAR.com now allows consumers to search specifically for MLS Platinum.
Enhancement to your Profile
- Showings: Your showing activities will be displayed on your profile page.
- Recommendations: Ability to request recommendations and display recommendations on your profile page.
- Customize Neighborhoods: Customize neighborhoods that you specialize.
Customize Find a Pro Results
- As part of our ongoing site improvements, we are proud to announce an upgrade to our popular "Find a Pro" search function. With this enhanced feature, Platinum Agents can now customize their target city and zip code with our "Customize Find a Pro Results."
Your Personal Branding “Presented By”
- Enhance your personal branding, “Presented By”, when you share search results, listings, open houses, videos and hundreds of relevant articles on HAR.com.
Branded Financial Tools
- Your branding on Seller's Net Sheet, Buyer Closing Costs, Rent vs Buy Compare, Mortgage and Amortization Calculator.
Social Profile
- View a lead's contact information, past and current addresses, current employment and online presence.
Digital Bussiness Card
- Your branded Agent Profile (all contact information and social media accounts) is easily sharable from HAR.com app.
Booking App
- Personalized appointment request process where the requester chooses an in-person, video conference or phone appointment.
- Request an Appointment or Request a Listing Tour link on Agent Profile, Website, and email signature.
- Seamless integration with the MLS enables consumers to select multiple listings when requesting a Listing Tour.
HAR.AI – Property Description
- AI-based tool creates unique, captivating, and engaging property descriptions for all property types.
- MLS integration that allows for seamless property description updates.
- Creates Social media posts, email and text messages formatted for the specific marketing platform.
EmailMarketing
- Send personalized campaigns, either announcements or recommended listings, with multiple customizable templates to an unlimited number of contacts.
- All-inclusive tool to create, schedule, send, and view the engagement analytics of your email campaigns.
AI – Highlights
- AI technology will analyze the key attributes of the property description to create labels of them.
- The labels can be removed and new ones can be added by the listing agent.
- These labels will be highlighted on your HAR.com listing.
AI – Lead Reply
- This AI tool generates messages based on the status of your listings to quickly reply to new leads.
- The tool can be utilized for HAR.com leads and Bookmark/Favorite leads.
$129 Annual Subscription
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MLS Platinum Training
The Official Facebook Group for Platinum Subscribers
Platinum agents are invited to join the MLS Platinum Members Facebook Group.
Frequently Asked Questions
How It Works?
Why is HAR changing its MLS service structure to offer the new MLS Platinum package?
Recent NAR policy
changes prohibit local MLSs from including certain services in their Standard MLS service offering.
NAR’s policy specifically excludes from Standard MLS "services that are not substantially related to the function of a MLS," as defined by NAR. The services impacted by this policy change include the Client Experience Rating, agent websites and other advertising related tools developed by HAR.
These changes will allow HAR to provide enhanced MLS services for those subscribers who choose to pay for them, while continuing to provide an affordable plan for those who choose not to pay for enhanced, optional services.
changes prohibit local MLSs from including certain services in their Standard MLS service offering.
NAR’s policy specifically excludes from Standard MLS "services that are not substantially related to the function of a MLS," as defined by NAR. The services impacted by this policy change include the Client Experience Rating, agent websites and other advertising related tools developed by HAR.
These changes will allow HAR to provide enhanced MLS services for those subscribers who choose to pay for them, while continuing to provide an affordable plan for those who choose not to pay for enhanced, optional services.
What services are included in MLS Standard Services?
MLS Standard services include full access to Matrix MLS, Realist Tax, HAR.com mobile apps and a number of other services at a competitive rate.
Click here to view all MLS Standard Services
Click here to view all MLS Standard Services
How much will MLS Standard services cost?
The cost of a MLS Standard subscription is $35/month billed quarterly or annually in advance ($85/month for broker of record).
What services are included in MLS Platinum Services?
MLS Platinum services are optional, “add-on” services for those already subscribed to MLS Standard.
Agents who choose to add the optional MLS Platinum services at an additional charge of $129 per year will receive a set of HAR-developed tools designed to help market you and your brand to consumers. Included are Client Experience Rating (agent ratings), agent websites, the new HAR.com “agent branded” mobile app and many more.
To purchase services comparable to MLS Platinum from third parties would cost more than $2,300 per year, so you still receive a great value.
Click here to view all MLS Platinum Services
Agents who choose to add the optional MLS Platinum services at an additional charge of $129 per year will receive a set of HAR-developed tools designed to help market you and your brand to consumers. Included are Client Experience Rating (agent ratings), agent websites, the new HAR.com “agent branded” mobile app and many more.
To purchase services comparable to MLS Platinum from third parties would cost more than $2,300 per year, so you still receive a great value.
Click here to view all MLS Platinum Services
Costs and Payments
How much will MLS Platinum cost and how will the billing process work?
The cost of a MLS Platinum subscription is $129 annually. Your credit card will be billed annually beginning the day your MLS Platinum subscription is activated.
You may sign up for MLS Platinum HERE to avoid any service interruption. Your credit card will not be billed until annual billing begins on July 1, 2016.
You may sign up for MLS Platinum HERE to avoid any service interruption. Your credit card will not be billed until annual billing begins on July 1, 2016.
Can I pay for MLS Platinum services quarterly?
No. In order to keep the price of MLS Platinum as low as possible, HAR will be using an online order and payment system which will not impact our existing billing process. The estimated annual cost of similar products included exceeds $2,300 per year. MLS Platinum is priced at $129 per year which represents an excellent value.
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